Sustainable Substitutes for Big Tech Web Analytics Tools

GDPR compliant alternatives to Google Analytics and VWO from Europe.

  • Feasibility: How easily can the average user switch to this substitute? Higher feasibility results in a higher ranking.
  • Editor's Rating: How sustainable is the substitute? The more sustainability attributes it fulfils, the higher it is ranked.
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Plausible Analytics

Plausible Analytics is a privacy-first, GDPR-compliant web analytics tool.

Plausible Analytics is ad-free, providing a clean and distraction-free analytics experience.
Plausible Analytics is open-source, allowing for transparency, community collaboration and self-hosting.
Plausible is based in the EU and fully compliant with GDPR, CCPA and PECR, ensuring strong privacy protections.
Plausible’s script is 75 times smaller than Google Analytics, reducing page weight, load times and energy consumption.
Plausible can be self-hosted, giving users full control over their analytics data and infrastructure.
Plausible Analytics is free to use for self-hosted Community Edition users, with affordable subscription plans for cloud hosting.
Website

etracker

An GDPR compliant web analytics tool that works without cookies

etracker is German-based and GDPR-compliant.
etracker is designed to be GDPR-compliant by default and can operate in a cookie-less mode, ensuring privacy-friendly tracking without requiring user consent for basic analytics.
etracker offers a modular, usage-based pricing model, allowing users to select and pay for only the features they need, such as Analytics, Optimiser, and Signalize add-ons.
Website
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Twipla

A cookieless website intelligence platform.

Twipla is headquartered in Berg, Germany.
Twipla offers cookie-less, consent-less tracking and is designed to be fully compliant with GDPR, CCPA, and other global data privacy laws. It provides a Maximum Privacy Mode and a Dynamic Privacy Center, allowing users to tailor data collection by visitor country of origin.
Twipla offers a free pricing plan that includes access to all its core tools without any cost.
Website

How to move away from Big Tech Web Analytics Tools

Here's a guide on how to easily get away from Google Analytics and VWO.

To migrate away from Google Analytics and VWO to a privacy-focused alternative such as Plausible Analytics, eTracker, or Twipla, begin by exporting your existing data and configurations from both platforms. For Google Analytics, use the built-in export tools to download historical reports, audience segments, and conversion data. For VWO, export your A/B test results, heatmaps, and session recordings. Next, choose your new analytics provider based on your specific needs. Plausible Analytics offers a migration guide to make the transition even more smooth.

Once you have selected your alternative, set up the new tracking code on your website. Each platform provides clear documentation for integration, and most offer plugins for popular CMS systems. Test the new setup thoroughly to ensure data accuracy and compatibility with your existing workflows. Finally, update your privacy policy and cookie consent mechanisms to reflect the change (the options currently listed above do not require consent).

Suggestions and Feedback

If you have suggestions for more alternatives or general feedback, please contact me via email or create an issue over on Codeberg. Suggest Substitute on Codeberg Write an Email