Sustainable Substitutes for Google Keep

A Note-Taking app by Google with inherent privacy issues.

Reasons to avoid Google Keep

Google Keep is designed to feed data into Google’s advertising empire. As part of a company facing monopolistic lawsuits, removing goals for carbon neutrality and collaborations with authoritarian governments, it cannot be trusted with sensitive information.

Ethical and Sustainable Google Keep Alternatives

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  • Feasibility: How easily can the average user switch to this substitute? Higher feasibility results in a higher ranking.
  • Editor's Rating: How sustainable is the substitute? The more sustainability attributes it fulfils, the higher it is ranked.

The 7 main issues with Google Keep

Privacy Concerns - User data is likely to be stored and used against users' best interest.

Google's business model is built on data collection and targeted advertising, raising significant privacy concerns. Google Keep, as part of this ecosystem, inherits these concerns, with user data being collected, analysed and used for various purposes, often with limited transparency.Source: Wikipedia: Criticism of Google

AI Bloat - Service has unnecessary or harmful AI features.

Google integrates AI features throughout its products, including Google Keep, contributing to AI bloat. The company's push to embed AI in every service can lead to unnecessary complexity and resource use.ZDNET: Don't tell your AI anything personal, Google warns in new Gemini privacy notice (2024)Ars Technica: The hidden cost of Google’s AI defaults and the illusion of choice (2026)

Support of Authoritarian Regimes - Companies actively supporting, financing and legitimising regimes and unethical policies.

Google has kissed Trump's ring by donating $1 million to his inauguration. Google is adapting its products to satisfy the administration.Time: How Google Appears to Be Adapting Its Products to the Trump Presidency (2025)

Big Tech - Big Tech companies do not nourish people and planet. This is especially true in times of political tension.

Google is one of the largest tech companies, contributing to market monopolisation and exploitative data practices. Source: EFF: Google Search Monopoly and Privacy Concerns (2025)

Lack of Transparency - Opacity in operations, data handling, or supply chains, making it difficult for users to understand practices.

Google lacks transparency in its data collection and usage practices. Source: FTC: Google Antitrust Violations (2025)

Tax Avoidance - Aggressive strategies are being deployed to avoid paying taxes.

Google is known for aggressively avoiding paying taxes, so much that taxing it got its own term: "Google tax". Source: Wikipedia: Google Tax

No Carbon Neutrality Goals - No goals for carbon neutrality is a bad sign as it shows lack of commitment to holding crucial thresholds for global climate warming.

Google recently erased its Carbon Neutrality Goals in favour of massively increasing its use of AI in its various products. Source: Toms Hardware: Google quietly removes net-zero carbon goal from website amid rapid power-hungry AI data center buildout (2025)

Suggestions and Feedback

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