Description
DuckDuckGo is a privacy-focused search engine and browser based in Pennsylvania, USA. It does not track users, store personal information, or create user profiles. Its search results are compiled from over 400 sources, including its own web crawler (DuckDuckBot), Bing, Yahoo, and specialised partners like Wikipedia and Wolfram Alpha. The company’s business model is ad-supported, but ads are based solely on search keywords, not user profiling.
DuckDuckGo’s commitment to privacy is reflected in its browser and extensions, which block third-party trackers, enforce encryption, and offer features like Global Privacy Control and CNAME Cloaking Protection. The company’s open-source components, such as its tracker blocklists and browser extensions, are publicly auditable on GitHub.
The company offers optional AI features, such as AI-assisted answers and image generation, but allows users to fully opt out of AI-generated content. For users who prefer a search experience without AI, DuckDuckGo provides a dedicated URL: noai.duckduckgo.com. This URL automatically filters out AI-generated images, AI-assisted answers, and Duck.ai prompts.
DuckDuckGo has faced some criticism for its reliance on Bing, which is owned by Microsoft, but it maintains strict privacy policies and does not share user data with its partners. The company continues to expand its independent indexing capabilities, aiming to reduce dependence on third-party providers.